Microsoft's Women in Business & Technology Podcast Interview + Create & Cultivate

As someone who has been an avid listener from episode one, I was beyond excited and honored to be interviewed by Lexi Swanson for an episode of the Women in Business & Technology podcast. Lexi joined the Ready, Set, Raise cohort at Altas Workbase in Seattle to ask all the founders questions before we pitched on demo day. The episode didn’t air until a month later, but it was well worth the wait.

Also on the show, hosts Colleen and Sonia interview Jaclyn Johnson, the founder of Create & Cultivate about her new book, WorkParty. Needless to say, we were in very good company.

Books for Beginner Entrepreneurs in 2019

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As a founder, I read (and sometimes reread) dozens of books each year. Some of them are tactical how-to, like how to build a cap table, and other are inspirational memoirs and autobiographies that quantify the incredible amount of work that goes into building a career. To recommend them all would be overwhelming, so to start I have put together a list for beginner and aspiring entrepreneurs who are thinking of turning a solution in a business, just in time for the holidays. Add these to your wish list or gift them to the aspiring entrepreneur(s) in your life.

Lean Startup by Eric Ries - This book has been out for a while, but there is a reason Ries’ work has stuck around. Lean Startup details how to take an idea and with very little, to no money, iterate it into a prototype that people actually want to use and buy. This method is contradictory to traditional methods which involve building a product, stocking it in warehouses and then work to move inventory, often with very little interaction with the end users and a lot of wasted cash. Lean Startup can be applied to B2B and B2C, consumer products and enterprise products and is a great starting point for entrepreneurs.


The Startup J Curve by Howard Love - The “J Curve” refers to that hockey stick- shaped curve that you see on a linear graph when something goes viral or experiences explosive growth. Love’s book covers the six stages to startup growth and helps you figure out where you are in the life-cycle and how to better predict where to go next. I originally got the audio book version of this book, which I can also recommend, HOWEVER, if you are a note taker, I would get the paper version.

Power Up by Magdalena Yesil - This book is a must-read for anyone in business. Magdalena is a BOSS in every sense of the word. The book is both autobiography about how Yesil came to America in 1976 with $43 to becoming a founding board member at Salesforce (and several other jaw dropping achievements) and practical guide, to owning your career, getting due credit for your work and prevailing through adversity (whether that be sexism, racism, blatant discrimination).


Disrupt You by Jay Samit - In Disrupt You, author and digital media expert Jay Samit, describes the method he used to invent new markets and expand business in established sectors. Samit himself has launched and sold startups and worked with Fortune 500 companies, running the gamut. The book aims to deliver a replicable formula for disruption and successful innovation, and while a little self-help-y at times is a great guide for those just starting out. Samit also does not shy away from talking about his failures, which are just as informative as his successes.

Venture Deals by Brad Feld - Before you talk to a startup lawyer. venture capitalist or angel investor, you need to read and understand venture deals. Okay, you don’t have to understand the entire thing, but at least 70% of it. Venture Deals is a very practical guide to venture capital (VC) fundraising. Raising venture capital means going to an investor, or group of investors and exchanging equity in your company for cash. Feld’s book explains how to do that, describes terms, how to negotiate, valuations, different financing stages, just to list out a few. It’s all the things that founders need to learn to love if they are going to succeed. It’s the “eat your vegetables” part of entrepreneurship. Bon Appetite!


The Originals by Adam Grant - In the Originals Adam Grant explores how to recognize a good idea is the current sea of white noise. The book covers examples of how non-conformity ultimately led to real change in the world (sometimes tied to a business venture, sometimes changing a system). This book is packed with surprising studies and stories spanning business, politics, sports, and entertainment. The chapters read a little like individual blog posts, so while the book runs long (336 pages) you can jump around without getting too lost.

Jab Jab Jab Right Hook by Gary Vaynerchuck - This book is part practical guide, part mash up on how to connect with an audience or target market in an overcrowded social media world. The title, a boxing reference, refers to the practice of disproportionately providing value for free - the jabs - before offering up an ask (i.e. buy my book, download my app, sign up for my email list, etc) - the right hook. To be transparent, there is nothing in this book that isn’t covered on The GaryVee Audio Experience podcast, HOWEVER, it is all nicely compiled and bound into a single book and that convenience is really what you are paying for here.


Grit by Angela Duckworth - Grit is not a business book or a book on entrepreneurship, but still an important read. In her heavily research book, Duckworth explains and quantifies how some of the world’s most successful laureates, Olympians, CEOs, and billionaires got where they are today. The short story: grit. The book has a grit test, gritty traits and how you can increase your grittiness. Duckworth also address ‘passion’ and how it relates to grit and perseverance.

Seeing something missing? Connect below on social and let us know! We are always looking for new books to add to the list.

Podcasts To Listen to in 2019 For Travelers, Frequent Fliers Jet Setters and Wanderers

Sometimes you just need to tune out, relax and let someone else do the talking. Whether you’re on a long haul flight, a road trip, lounging by the beach or just need a digital friend while you hike the Camino de Santiago we have a podcast (or six) for that. Check out the video and list with links below!

  1. The Bittersweet Life: Hosted by expats Katy Sewall and Tiffany Parks, TBSL takes a look at what happens when you leave life behind to adventure somewhere new. Subscribe here.

  2. Reply All: Broadly, a podcast about the internet, but really, a podcast about modern life. Gimlet Media hosts PJ Vogt and Alex Goldman take a deep dive into all the topics you didn’t know that you needed to know about. Subscribe here.

  3. The Skinny Confidential Him & Her: A podcast extensions of the wildly popular blog, Lauryn Evarts and her husband Michael Bosstick. Together they interview celebrities, influencer, thought leaders and experts on business, health, fitness, lifestyle and relationships. No two episodes are the same and no topic is off limits. Subscribe here.

  4. RadioLab: Host by Jad Abumrad and Robert Krulwich, RadioLab is an hour-ish long audio documentary on our every changing world. No topic is safe and every episode is thoroughly researched and expertly produced. Subscribe here.

  5. The Moth: On the Moth, storytellers retell true stories, as remembered, live. The podcast also includes additional stories from their archive recorded over the past 20 years. Subscribe here.

  6. Serial: On Serial, Sarah Koenig narrates an investigative journalism saga over multiple episodes. Each seasons covers a dedicated subject and about 10 episodes. Subscribe here.

If you’re looking for podcasts to listen to on business, technology and careers, check out these post.