Why Every Founder Needs a Custom AI Writing System (and How to Build One)

Sounding like a robot is not a flex. If you’re a founder, business owner, or creative, your words should spark curiosity, not induce a nap. But in a world where everyone and their cat Reginald uses AI to churn out content, it’s tempting to trade convenience for originality and blend into the beige wallpaper of the internet.

The Risk: Generic AI = Generic You

Plug “write a LinkedIn post about entrepreneurship” into a basic AI. What do you get? A bland meatloaf casserole of clichés, buzzwords, and enough “synergy” to make your eyes glaze over. Sure, it’s fast. But it’s also forgettable.

You already know: founder-led brands don’t win by being forgettable. They win by being unmistakably themselves. The quirks, sass, and all.

Why Your Brand Voice Matters

Your brand voice is your digital fingerprint. It’s the reason people DM you after a post, binge your email newsletter, or trust you with their credit card. Lose your voice, and you lose your edge.

Most AI tools are built for the average user. But you aren’t average. If you want to stand out, you need to train AI to write like you, not the average of every human on the internet.

How Can I Get AI to Sound Like Me?

A custom AI writing system is your secret weapon. It’s a set of editorial rules, voice guidelines, and personal quirks baked into a giant prompt. Instead of “write me a blog post,” you tell AI, “write me a blog post that sounds like I’ve had three espressos and zero patience for jargon.”

With the right system, you get content that’s:

  • On-brand (witty, sharp, and a little sassy)

  • Consistent (across LinkedIn, your website, TikTok, you name it)

  • High-quality (think: magazine-grade, not middle-school book report)

How to Build Your Own Personalized AI Writing System

  1. Define Your Voice
    Are you the straight-talking New Yorker, the hype-generating coach, or the calm, wise mentor? Write down your tone, favorite phrases, and words you never want to see again (looking at you, “synergy”).

  2. Set Editorial Rules
    Decide what flies and what gets the cut. Ban fluff, padding, and cliches. Prefer short, punchy sentences? Make it a rule. Want every piece to end with a mic-drop line? Encoded it in the prompt.

  3. List Your Non-Negotiables
    Think: voice, word choice, and go-to phrases. The more specific, the better.

  4. Turn It Into a System Prompt
    Plug your rules and voice notes into a prompt template. Example:
    “You are my writing assistant. Use a witty, sassy tone. Never use adverbs like ‘totally’ or ‘very.’ Cut filler.

  5. Test, Tweak, Repeat
    Run your prompt with different content types: LinkedIn posts, emails, Instagram captions, YouTube scripts, blogs. Tweak until the AI nails your vibe every time.

The Bottom Line

AI is a tool. Your voice is your brand IP. When you combine the two with intention, you don’t just create content, you create a digital presence people remember and seek out.

Ready to Ditch Generic? Meet the AI System Prompt for Founders

If you want to skip the trial and error and get straight to sounding like the best version of you, check out my AI Writing Assistant System Prompt. It’s the exact framework I use with technical founders and creatives to create magazine-grade, unmistakably-you content—fast.

Plug it in, personalize it, and watch your content go from “meh” to magnetic. Your brand voice deserves it—and so does your audience.

Curious? Grab your copy here and start writing like the founder everyone remembers.

Top 5 Profitable Web3 Business Ideas for 2023

The great resignation 2.0 is upon us. 50%of employers want workers back in the office and 70% of millennial and GenZ regret quitting their jobs a year ago during the original great resignation and looking to quit again. With so many people about to quit their jobs for a second time, I thought we should talk about business ideas. specifically, highly profitable businesses that use web3. Starting a business is not the de facto answer if a 9-5 isn’t for you, but hey, it’s an option. I got laid off from my corporate job in the middle of 2020 and that forced me to turn my web3 side hustle into my full-time job and I haven’t looked back since.

Top 5 List

  1. Crypto Payment Gateway. I’ve seen a few startups attempt this but none have executed perfectly, but it’s another billion-dollar idea for whoever can figure it out. Right now regular businesses need to pay vendors, suppliers, partners, and so on in fiat. A lot of web3 companies would rather be paid in crypto because they don’t necessarily have a bank account. So, if someone could figure out a payment gateway that allowed a vendor to invoice in fiat, but get paid in crypto, that person is going to be really busy figuring out what to do with all their money for the next 10 years.

  2. D-App Dev Shop. Decentralized apps or D-app development is a hot new topic and it seems everyone wants one but doesn’t have the bandwidth to build one. It does take that long to learn the coding skills required to make simple d-apps and it would only take a few months to stand up a d-app agency. D-app could include things like DAO setups, decentralized social media platforms, or decentralized finance apps.

  3. Decentralized Voting App. With all the controversy around voting in the last few years, I don’t want to hear about it anymore because we have the technology to have a secure and unhackable voting system - it’s called the blockchain. We just need someone to build it AND that someone(s) has to be able to navigate the politics required to get it implemented.

  4. Blockchain Carbon Capture DFY Agency. This business is essentially a company that helps bigger corporations buy and manage crypto carbon credits. The world’s carbon-producing corporations all engage in carbon credit schemes, some of which are not the most transparent, but they aren’t savvy enough to buy decentralized carbon credits on their own. There is a multi-million, maybe billion-dollar opportunity here for a company to swoop in and take care of that for them. The beauty of this one is that this startup wouldn’t even need to create their own platform, they can use existing ones like Toucan protocol or projects life NFTree Haus. and just have this portfolio of carbon-neutralizing tools that they can pick from for each client.

  5. NFT Investment Fund. This is probably the weirdest idea on the list but it’s actually the most straightforward. For this one, you build a fund from investors, whether that is individuals or institutional venture capitalists, and use that money to buy hot NFTs that are likely to go up in value over time. This sounds out there, but DAOs are already doing this. Yield Guild Games raised $1.3M from VCs last year and bought some Crypto Punks, a Bored Ape, and some other assets. They have a competitor called FlamingoDAO which is doing something similar, but even so, this market is basically completely untapped. You are investing people’s money so if you go with this one, make sure you understand all the regulatory requirements that go along with it.

What to Do Next

The internet is rife with articles on using blockchain for supply chain management, shipping and logistics, and smart contracts and while I think that these are billion-dollar ideas as well, I don’t think 2022 is the year for them, it’s just too early. So, what now? If you decide that you want to build something in web3, I highly recommend learning Solidity, even if you have no interest in coding. It helps to understand the capabilities of what is possible today and it’s something you can do in a 30-day coding bootcamp - perfect if you are about to tell your boss to shove it. Like I said earlier, entrepreneurship isn’t the answer to everyone’s job problem, but it will be for some. If one of these ideas inspired you to start building something, let me know and if I missed a big opportunity for 2022, let me know that as well. If you’re interested in more tech info, check out my YouTube channel for more great content. I’ll see you next time.

Crypto Terms 101

Crypto Terms 101

Today we are going over the NFT terms you need to know to navigate web3 in 2022. I’ll cover the major ones today, but if there is any I missed, please comment them below, I have a feeling we will be doing a series of these blogs. I have specific videos for a lot of these, so if you’d like to learn more be sure to check out my YouTube channel for an in-depth review of the content.

Microsoft in the Metaverse: What the Acquisition of Activision Blizzard Means for the Future of the Internet

If you have played Candy Crush, World of Warcraft, Call of Duty, Starcraft, Diablo or Overwatch you may be familiar with the company behind those games, Activision Blizzard. If you’ve never heard of these and want nothing to do with gaming, keep reading as well because this news is going to affect everyone. Activision was in the news again this week because Microsoft made a move to acquire them for $70 billion.

That number is staggering for a lot of reasons but the most prominent reason is that Activision does not have the best reputation right now. The company is facing allegations and lawsuits galore. Despite that, If this deal goes through, it could be the biggest tech company acquisition in history. Ever.

Why Microsoft is writing such a big check for a troubled gaming company?

What does this has to do with the metaverse and Facebook/Meta and how it will affect the fate of Activision Blizzard's game portfolio?

Gaming Industry

Activision has had nonstop bad press for the last eight months or so. But you wouldn’t know that based on the sale price. And that’s because that price reflects just the scale of the gaming world in 2022 and the growth potential that people think lies ahead for gaming companies. This acquisition is not as simple as placing a calculated bet on growing Microsoft's gaming sector. If you CNTRL+F the acquisition announcement, Microsoft mentions gaming 19 times but they also reference the term metaverse twice. They spell out that they think this acquisition will give them access to the building blocks for the metaverse.

The Metaverse

When we talk about the metaverse today, most people are describing an interconnected virtual world or worlds, that form this digital mirror reality. A lot of people see the metaverse as the next big thing in tech, the next iteration of the internet, and the medium upon which web3 operates. It will be a place where we socialize, work, learn and play, use digital avatars, collect digital possession and use digital currency. Microsoft’s acquisition of Activision Blizzard is the counter move to Facebook changing its name to Meta and announcing their ambitions to control the metaverse. A Queens Gambit Accepted move for the chess players out there. Reading between the lines, this announcement is a very clear statement that Microsoft also has ambitions to control the metaverse.

If you hear metaverse and you think SIMS or Second Life and aren’t that impressed, I implore you to do more research because those applications are like prototypes compared to what we are looking at now.

The Interoperability Problem

The grand vision for the metaverse is this common digital universe where all these different companies, brands, and creators can build immersive experiences and we seamlessly move from one experience to another. I this ideal state we are all individual companies playing in the same sandbox. But Right now what we have looks more like individual metaverse bubbles that might one day be connected but for now, are islands.

The problem with what Microsoft and Meta are doing is that it doesn’t facilitate true interoperability or the ability to seamlessly connect these digital worlds. The Indicator Podcast brought this up and I think they are 100% correct. If we go back to web1.0, we needed to come up with a set of protocols that allowed anyone to build on the worldwide web. These are things like hypertext transfer protocols or HTTP, and URLs and as the Indicator pointed out, these are all things that anyone can use. And they weren’t created by a corporation, but by nonprofits.

As of right now nobody, nonprofit, DAO, or otherwise has created a common set of protocols for the metaverse and we probably won’t have that any time soon.

Metaverse has become a tech buzzword. Companies are tacking metaverse onto their names and product names because VCs are throwing money at anything that makes metaverse moves. My company, Future Sight AR has been building mixed reality app that live in the metaverse for three years now and usually when we speak to investors, we have to explain what this digital world is and why it’s valuable for companies to join it. Now I just say “we make software that brings your organization into the metaverse” and VCs can’t write a check fast enough. And while we are building as one of these island bubbles of metaverse we building in such a way that when the ability to connect to other digital worlds is a reality, we can very simply plug in. But right now that is just a vision on our product roadmap because to make it a reality, all these different companies, some of which are massive like Microsoft and Meta/Facebook will have to build infrastructure that works together to create this interoperable realm.

So I’m skeptical about Facebook or Microsoft building this holistic metaverse. I think what they’re actually building is immersive iterations of their products which will be one of these metaverse island bubbles, that is self-contained.

The Gaming Connection

Getting back to the acquisition, what does this countermove by Microsoft have to do with Activision Blizzard and their game portfolio? In Microsoft's announcement Satya Nudella said that "Gaming is the most dynamic and exciting category in entertainment across all platforms today and will play a key role in the development of metaverse platforms.”

The Activision portfolio includes some games that already let people have a limited metaverse experience. These are games like Call of Duty, World or Warcraft and Overwatch. and yes, people are there to game, but they are also there to socialize, whether that is natively over the game or talking on Discord while playing. To put this in perspective some people meet up at a persons house to play poker, chat and have a beverage. Others get in a gaming chair, spawn into a game, meet up with friends avatar and get on Discord to chat. It’s sort of like a new social network but I’m hesitant to call it that because it doesn’t quite fit the profile of a social media network. It’s something else, that’s kind of its own new category and I don’t have a label for it yet.

For Non-Gamers

Even if you aren’t into gaming or internet culture, you should care about who ends up building the metaverse and deciding how it will work. We don’t want history repeating itself. When social media and web2.0 began appearing around 2010-2012, no one really cared who controlled social media or if there were any global standards social media companies should be adhering to. Facebook and Twitter were still new and it was only early adopters that were on the platforms. Now we all use social media. Maybe not every platform - for the sake of your mental health, I hope you aren’t on every platform. Gaming is heading that direct too, where even if you aren’t a gamer, you might still use the platform for socializing and entertainment and it is just becoming ingrained into society and culture. The same way that right now most of us aren’t content creators or influencers, but we still use Instagram, Facebook, TikTok, and Twitter. When used in this way gaming is just one of the gateways that is onboarding people into the metaverse. Whether you are a gamer or not, you will probably end up on one or more of these platforms where companies like Microsoft and Meta will have access to scary amounts of your personal data.

Next Steps

I hope that this post motivated you to continue to educate yourself on what these massive companies are up to since they will probably control a good portion of our lives. I hope that maybe someone out there feels inspired to be the nonprofit or DAO to set up metaverse-wide protocols that allow everyone to participate in this next iteration of the internet. Stay safe out there.

xoxox LL

Go Solo - Inspiring Ambitious Solo Entrepreneurs to Turn One Day into Day One with Lori-Lee Elliott

female entrepreneur working on a laptop at a coffee shop overlooking a nordic fjord in the summer

Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Lori-lee Elliott, CEO of Future Sight AR, located in Houston, TX, USA.

This week I sat down with the team at Subkit to talk about what it takes to Go Solo and start a business. Check out the interview here on Subkit.