AI-generated content now floods our feeds. AI can crunch data, draft emails, and spin tweets in seconds. How are entrepreneurs, especially those of founder-led brands, supposed to stand-out in a sea of AI slop sameness?
The answer is low tech and as old as humanity itself: storytelling.
Why Storytelling Matters to Entrepreneurs in 2025
Generative AI works by predicting the next word in a sentence, based on all the other sentences it’s trained on. AI is basically a fancy auto-complete.
Founders and entrepreneurs can get their content to stand out by employing some age-old writing tools that collectively make up the thing we call storytelling.
Bonus: These writing tools work for audio and video content as well.
Storytelling tools are so effective because they fill in the gaps of the narrative that AI can’t replicate. It provides richness and detail to writing the evokes emotion, paints a mental picture, and ultimately persuades.
Actionable Steps to Integrate Storytelling into Your Content
1. Delete Fluff: Remove unnecessary words that bloat sentences and don’t add new meaning.
2. Include Details: Be specific when describing your product, your customer/user experience, and how your product/service makes people feel. Use sensory details (sight, smell, taste, hearing, touch) and be exact. It’s not a blue sweater, it’s a cerulean blue cable knit sweater.
3. Prioritize Original Language: Take 30 seconds and come up with a novel way of describing something. Don’t rely on cliches or stereotypes to get a message across.
4. Edit for a Unique Voice: Write the way you talk in real life. Include references and analogies you use when speaking to colleagues and friends.
5. Give Direction: Tell the reader/viewer/listener what is happening, and don’t dwell on a point. Deliver the message and move on to the next step. This is what gives writing momentum and keeps people engaged until the end.
Lived Experience: Your Competitive Edge
No algorithm has lived your life. The reason founder-led brands are so effective right now is because a real human is telling prospective customers their lived experience, sometimes as said experience is happening. Sharing your stories, or your customers’ stories, is a quick and dirty way to inject storytelling. Some examples:
The early morning Uber ride after a lost deal.
The offstage high-fives after your first investor pitch.
The all-nighter before your first launch.
The feeling of seeing your first sale come in as a Shopify ding.
AI doesn’t have access to these stories. Use them to stand out and connect.
The Takeaway on 2025 Entrepreneur Skills
Copywriters and marketers across the board all push “storytelling” as a strategy. Few can tell you what that means. Don’t waste another minute, or another dollar, trying to decode business coach/chief marketing officer/social media guru BS.
Turn on a few simple writing tools and you’ll deliver original thoughts in a voice people instantly recognize as yours. Direct language and concrete details cut through the noise and make you unignorable. You’ve got this. And if you don’t got this, check out the AI System Prompt for Entrepreneurs.